Julie Diaz-Asper has over two decades of experience helping organizations to understand consumer needs, innovate, and pursue new market opportunities. She has worked with a wide range of organizations including including American Express, AARP, Google Multicultural, Univision, Consumer Reports en Español, Cabot Cheese, Mobile Future, and CX Act.
Julie launched Social Lens Research to make research a more social experience. Lens has a proven track record of creating engaging research experiences (gamified and interactive exercises) and recruiting participants using social marketing techniques. Lens has built community partnerships and an influencer network with access to over 50 million diverse users.
Lens offers two key services:
Strategic Support: Lens helps organization co-create and test messages, products and strategies with their target audience.
Content Marketing Support: Lens creates in-depth and insightful reports for organizations that are ready for both press and social distribution.
Julie is a recognized expert on social media, mobile trends and multicultural marketing. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada, Direct Marketing News, Quirk’s Market Research News, Hispanic Trending and other media outlets. She has spoken at major conferences including LATISM, SXSW, NCLR, Hispanicize, Digital Hollywood and the Insights Innovation Exchange. She heads-up the Latino Advisory Committee for Milagros para Niños at Children’s National Health System and serves as Chief Researcher for Latinos in Technology Innovation and Social Media #LATISM.