Johnny is the manager of business operations for AARP DC where he oversees operations and finances. In his role, he also serves as the liaison between the DC State Office and the Office of General Counsel at AARP national headquarters and external partners to ensure compliance with company policies and regulations. Johnny has been successful in building and increasing business relationships between AARP DC and direct services provider organizations whose mission align with AARP to meet the needs and demands of the 50-plus population.
Furthermore, in his capacity, he has overseen the yearly strategic planning process and budget forecast to guarantee that AARP’s dashboard goals are met. Additionally, Johnny leads the multicultural marketing strategy for the Latino/Hispanic DC market. Johnny has successfully implemented the company’s Latino marketing and outreach plan, thereby increasing brand awareness, member retention and relevance, and implementing innovative tactics to engage members and their families in the District of Columbia.
Prior to joining AARP, Johnny served as the Business Licensing Specialist for the District of Columbia Department of Consumer and Regulatory Affairs where he met with residents and business owners periodically to enhance the Business Licensing Center’s contract and licensing regulations. In this role, he oversaw the integration and expansion of business licensing applications into Spanish content. In addition, he ensured that businesses throughout the District were in compliance with the District’s laws and regulations by putting in place business clinics and forums increasing the Department’s outreach efforts and accessibility to DCRA’s collateral information. From 1993-2003, Johnny served as a project coordinator at the Latin American Youth Center, where he incorporated internal administrative policies and communication outlets for the human resource and operations department.
Bilingual in English and Spanish and a Washington native, Johnny earned a Bachelors of Art in Mass Communications from the University of the District of Columbia and a Master in Business Administration from the University of Maryland University College.