Chiqui Cartagena is senior vice president in the Political and Advocacy Group for Univision Communications Inc., the leading media company serving Hispanic America. In this role, she provides thought leadership and strategic guidance to help political candidates and advocacy organizations reach and engage Hispanics.
Cartagena, who joined Univision in 2011, previously served as vice president of Corporate Marketing where she led the development and implementation of corporate marketing strategies and the creation of proprietary consumer research tools and ethnographies for various teams throughout UCI. In 2014, Cartagena was instrumental in the development of Univision’s Hispanic Vote website, an award-winning destination designed to help political strategists, media buyers and planners understand and reach Hispanic voters.
Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español.
Cartagena’s career also includes senior level positions at Story Worldwide, a digital content marketing agency and for Hispanic Ventures at Meredith where she developed integrated marketing programs for leading consumer brands, as well as Columbia House’s Club Música Latina and TV Guide. She also has more than 10 years of experience as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.
Cartagena’s expertise has been acknowledged via numerous awards and distinctions. She has been named among the Top 50 Influencers by Campaigns & Elections magazine; honored with the MultiEthnic TV Leadership Award by Broadcasting & Cable and Multichannel News; is recipient of AdColor’s LEGENDS Award and a Gold PromaxBDA Award. She is also the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market” published in 2005 and “Latino Boom II,” the essential guide to marketing to Hispanics, published in 2013. Cartagena is a graduate of the University of Miami.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S.
Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 61 television stations in majorU.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.