Carmen joined d expósito & Partners in 2012 as partner and chief communications officer. For more than 20 years, she has provided her expertise to Fortune 10/50 companies in developing and executing advertising, marketing and public relations plans and programs for the Hispanic and multicultural markets. The programs she has spearheaded all resulted in increased awareness of companies and brands resulting in increased share of market or knowledge. Amongst the clients she works on are ConAgra Foods, McDonald’s, AARP, Tajín and others.
In 2002, she co-founded Act-é Marketing Solutions, Inc., a full-service integrated communications firm specializing in Hispanic and multicultural marketing. Carmen’s career has spanned both the agency and corporate worlds. She built the largest public relations agency in the Hispanic market for The Bravo Group; served as Vice President of Diverse Markets at JP Morgan Chase Bank where the company launched its first major Hispanic advertising and marketing campaign as well as its first bilingual website. She joined MetLife Bank as Assistant Vice President of Branding and Campaign Management and managed to exceed the company’s marketing business objective by double digits in its first year of operation. As an expert in the field she has received numerous awards most recently: 2015 HPRA Corporate Social Responsibility Award for Child Hunger Ends Here for ConAgra for Best non-profit for AARP’s Caregiving Campaign, 2015 Hispanicize Tecla Award Best in Class non-profit AARP, and 2014 LATISM Best non-profit using Social Media for Health Education for AARP. First Place for Best Ethnic/Multicultural Campaign from McDonald’s For Celebrando Nuestras Leyendas Program. El Diario La Prensa’s of New York Women of Distinction Award in 2006 and 1996 (one the few Latinas to be recognized twice); NYC Women’s Agenda 2004 Galaxy Award; Women Entrepreneur of the Year by the NYS Federation of Hispanic Chamber of Commerce: Outstanding Latina Women in Media by the National Association of Hispanic Publications and others.
Carmen is also a co-founder of the Hispanic Public Relations Society of Greater New York, Inc., and she serves as Marketing Chair of the American Diabetes of Greater NY Latino Initiatives and Board Member of the American Diabetes Association. She attended Bernard Baruch Graduate School of Public Administration.