Alison Rodden serves as the Executive Vice President of Hispanic Communications Network, the largest producer and syndicator of educational and informational Spanish-language media content in the US. HCN’s core La Red Hispana network encompasses over 150 affiliate radio stations, with daily non-commercial programas reaching 10 million listeners weekly. HCN has extensive reach and relations with Hispanic media that brings millions of dollars’ worth of earned media to our government and nonprofit clients every year in radio, TV, print and digital delivery. Their multicultural team consists of bicultural, bilingual marketing and communications experts who specialize in culturally driven messaging and engagement solutions for content production, media relations and celebrity recruitment for high visibility campaigns.
Alison develops and manages social marketing initiatives designed to improve quality of life for US Latino communities. She takes federal government, nonprofit and private foundation clients from initial campaign planning to the full execution of multiplatform initiatives to achieve their Hispanic-serving engagement goals. Working with valuable taxpayer and funder investments, she maximizes mission-oriented clients’ budgets by identifying marketing and communications strategies to reach priority audiences while generating significant added value through paid media buys and earned media, as well as outreach via HCN’s national media production and syndication networks.
Her client portfolio encompasses initiatives for government agencies, nonprofit organizations, ad agencies and PR firms focused on health, safety, financial literacy, homeownership, education, environment, energy, civic participation, immigration and job skills development. Current clients include the Centers for Disease Control (CDC), Health Resources and Services Administration (HRSA) National Highway Traffic Safety Administration (NHTSA), USDA Forest Service, Consumer Product Safety Commission (CPSC), Environmental Protection Agency (EPA), the National Environmental Education Foundation (NEEF) and the Carlos Slim Foundation.
Alison Rodden holds a BA from James Madison University.