Elected President of the NHMC in the late nineties, Alex Nogales has tirelessly advocated for the Latino community. Under Nogales’ leadership, the NHMC has filed over fifty petitions to deny broadcast licenses with the Federal Communication Commission (FCC). As leader of one of the more visible organizations under the umbrella of the National Latino Media Council (NLMC), for which NHMC acts as secretariat and staff, Alex was instrumental in the signing of Memoranda of Understanding with NBC, ABC, CBS and Fox in the year 2000.
Currently, Nogales is evaluating the diversity performance of the four major television networks, pushing for diversity initiatives, and challenging media entities that are demonizing the Latino immigrant community to boost their radio and television ratings. Indeed, in the past few years the NHMC has emerged as a leader in the fight against hate speech in media.
In addition to the NHMC’s work on hate speech, under Alex’s leadership the organization has increasingly engaged on media and telecommunications policies that impact the Latino community. NHMC has an office in Washington, D.C., and serves as the voice of the Latino community on such issues as diversifying media ownership, broadband deployment and adoption, network neutrality, and many other issues that affect how Latinos communicate and are perceived in mainstream media.