Latinos in Tech Innovation and Social Media (LATISM) is a nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community through technology innovation and social media. Since its inception in 2009, it has grown organically to more than 190,000 members with 22 chapters around the country.

LATISM actively engages in digital communities to ensure that online discourse more accurately reflects the rich diversity of thought, heritage, and culture in our changing society. Our mission is to empower the Latino community in the areas of Education, Health, Technology and Business through the use of tech innovation and social media. We help Latinos adopt and make full use of online social networks and applications by providing capacity-building opportunities, information, resources and networking platforms. LATISM researches and analyzes Latino use of online social networks to inform decision-making by businesses, nonprofits, policymakers and others seeking to reach or mobilize Latinos.

Whether in the virtual world or in their physical communities, LATISM members are thought leaders and opinion makers, grassroots advocates, policymakers, communications and marketing experts, corporate executives, and successful entrepreneurs.

LATISM has been hailed to be the most powerful and influential network of Latinos/as involved in social media. The #LATISM hashtag which generates millions of impressions daily is used by politicians, businesses and organizations to reach the latino community.


Facebook: Latinos in Social Media

Twitter: @LATISM , #LATISM

email: admin@LATISM.org


The 2015 conference organizing team:

Jennifer Lubriani
Social Strategist, Ogilvy

Jennifer Lubrani has spent more than 12 years helping large organizations implement and manage online marketing/digital campaigns and promotions. She successfully led teams of Web designers, and developers for a variety of clients, including the National Institutes of Health, The Centers for Disease Control and Prevention, Lexus, E*TRADE Financial, AARP, California Highway Patrol, and others. In addition to her digital and social media expertise, Jennifer has worked for leading nonprofit organizations like the American Red Cross and Family Health International (FHI360) developing and executing multi-faceted campaigns, coalition-building efforts, and media relations activities to reach Hispanic audiences. She served as a national spokesperson for the American Red Cross and launched the first ever Hispanic working group aimed at improving communications among national and field offices. Jennifer is a passionate advocate for using the web for social change and is also the director for Latinos in Social Media (LATISM) D.C. chapter.

Javier von W
SVP Corporate Communications, HMA Strategies

Javier  helps clients spread the message and win the loyalty and market share of Latino consumers.  He is a bilingual and bicultural marketing and communication consultant that combines his leadership development, advertising, public relations, promotions, consumer research, and innovation thinking to guide his clients to higher levels of success.

Javier has led private, public and non-profit sector marketing and integrated communication campaigns. He has worked at national, regional, and local levels with organizations including the U.S. Department of Agriculture, the Food and Drug Administration (FDA), The Centers for Disease Control and Prevention (CDC), American Red Cross, Miller Brewing Company, Philip Morris USA, John Hopkins University Center for Talented Youth, Coca-Cola-Peru, and others.

As an entrepreneur, he spearhead an e-commerce start-up and co-founded a non-for profit organization, co-produced a community TV show and produced a talk business radio show. What drives him is creativity and innovative ways to bring brand purpose growth.

Javier holds a Master of Arts in Leadership and Organizational Studies and a Bachelor of Science in Marketing and Finance. He received an executive education from Harvard University’s Business School and the Northwestern University- Kellogg School of Management/Institute of Media and Entertainment.

Julie Diaz
CEO, Social Lens Research

Julie Diaz-Asper has over two decades of experience helping organizations to understand consumer needs, innovate and pursue new market opportunities. She has worked with a wide range of organizations including American Express, AARP, Google Multicultural, Univision, Consumer Reports en Español, Cabot Cheese, Mobile Future, and CX Act.

Julie launched Social Lens Research to make research a more social experience. Lens has a proven track record of creating engaging research experiences (gamified and interactive exercises) and recruiting participants using social marketing techniques. Lens has built community partnerships and an influencer network with access to over 50 million diverse users.

Julie is a recognized expert on social media, mobile trends, and multicultural marketing. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada, Direct Marketing News, Quirk’s Market Research News, Hispanic Trending and other media outlets. She has spoken at major conferences including LATISM, SXSW, NCLR, Hispanicize, Digital Hollywood and the Insights Innovation Exchange. She heads-up the Latino Advisory Committee for Milagros para Niños at Children’s National Health System and serves as Chief Researcher for Latinos in Technology Innovation and Social Media #LATISM.

President & Co-Founder, Phone2Action

Ximena Hartsock is the President and co-founder of Phone2Action, a civic engagement and communications platform based in Washington, DC.  Phone2Action is used by trade associations, non-profits and other groups to launch digital grassroots campaigns for issue advocacy.  Prior to Phone2Action Hartsock was a member of the executive cabinet of former DC Mayor Adrian Fenty where she served as DC Director of Parks and Recreation and Chief of Staff of the City Administration.  As Parks Director, she managed a $41M annual operating budget, a $120M capital projects budget, and over 1,000 employees. During her tenure, she oversaw renovations of all DC public pools, the completion of DC’s state of the art Olympic facility, Wilson Pool, the construction of numerous athletic fields and parks, and the implementation of wellness programs for seniors, youth and families.

Before this position, Hartsock was DC Public Schools Deputy Chief for Teaching and Learning under the education overhaul led by Adrian Fenty. In that role she led key reforms, including the expansion of online learning, International baccalaureate and Dual Language programs, the implementation of a comprehensive “out of school time” program that served students afterschool, on weekends and in the summer, and the implementation of a credit recovery program for students at risk of dropping out that helped improve DC’s historically low graduation rates. Hartsock came to that position after years in DC Government as teacher and turn-around school Principal.

She has been recognized for her work in education and public service multiple times. Among them: In 2007, her school, Ross Elementary, was recognized by the school district for its successful academic turn around. In 2010 she was recognized by the United States Tennis Association as the US government employee of the year for her work expanding tennis in DC. In 2013, her company Phone2Action won the prestigious SXSW Interactive Accelerator competition. In 2014, Phone2Action has won multiple awards in technology including the Reed Award for “Best Use of Mobile Technology in Civic Engagement”. Phone2Action has been featured, among others, in the Washington Post and New York Times.

Phone2Action is a venture-backed, award-winning tech platform. Hartsock, an immigrant from Chile, holds degrees in Philosophy, Spanish Literature and a Doctorate in Policy Studies from The George Washington University.

Gabriela Randeros
Press Secretary, Los Angeles Federation of Labor

Currently, Gabriella Marie Landeros is the Press Secretary for the Los Angeles Federation of Labor. Previously, she was a Presidential Appointee serving as the Press Assistant for the U.S. Department of Commerce and a Digital Strategy Associate with New Partners Consulting, where she developed original digital content for various candidates and organizations, such as Muriel Bowser for D.C. Mayor. Before that, she was a Communications Associate with the National Hispanic Council on Aging (NHCOA) and served as Deputy Communications Director and Field Organizing Fellow for the Emanuel Pleitez mayoral campaign in Los Angeles. Her duties ranged from speech writing to managing digital media.

Her past experiences include reporting for the Talk Radio News Service, KUCR 88.3 FM, News at UCR: The Virtual Newspaper, Uwire.com: The College Network, and the Independent Voter Network. In addition, Gabriella is a contributing writer for Latinitas Magazine, where she writes articles to motivate and mentor Latina youth.

Gabriella graduated from the University of California, Riverside in 2012 and holds a B.A. in Media and Cultural Studies and minor in Spanish. Her strongest passions include workers’ rights, fair pay, reproductive justice, and women’s rights. During her free time she is training for the LA Marathon.